Oh boy. This week could not have been more of an "artful" week for me! I am lucky enough to be the graphic designer of an awesome company, Alixandra Collections, and just yesterday, we launched our brand new, facelifted website, www.shopalix.com! I, along with the other three girlies on the web team, have spent the last week and a half working hard and working late to get the website in tip top shape so it would be ready to reveal to the rest of the company (and online shoppers) by yesterday morning. A big reason we decided to give the website a makeover was because all of our effort toward marketing and promoting it was driving people to it, however, it's poor interface and not-so-appealing online presence were stopping them from shopping once they were there. It was dated and hadn't kept up with the ever changing world we live in. I knew that if we just took a week to really dive in and bring it back to life, it would make a huge difference in sales and just our reputation. To say this past week was an "artful" one would be an understatement! I spent long days and nights playing with different arrangements and graphics and colors to finally pull together what I believe to be a really great website. The feedback was wonderful from all of the associates at all of the locations and I just can't wait to see how customers respond. Below are some before and after photos of the site! Please check it out if you're interested, www.shopalix.com!

Here are screenshots of the old website, prior to the relaunch:

Here are screenshots of the new, live website:

An artful experience I had this week...